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Wally Olins The Brand Handbook Wally Olinspdf

 
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MessagePosté le: Lun 7 Mai - 22:09 (2018)    Sujet du message: Wally Olins The Brand Handbook Wally Olinspdf Répondre en citant





Wally Olins: The Brand Handbook Wally Olins.pdf











This article outlines the nature, significance and legacy of Wally Olins (19302014) vis-a-viscorporate identity and brand management.

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for

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